Performance of Top 5 Hasbro Games on iOS in Kenya for Q2 2023

During the second quarter of 2023, the performance of the top 5 Hasbro games on iOS in Kenya varied significantly in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights some interesting trends.

MONOPOLY GO! saw a notable rise in weekly revenue, starting at a modest $7 in mid-April and climbing to approximately $508 by the end of June. Weekly downloads for the game fluctuated, beginning at 645 in early April and tapering off to around 339 by the end of June. The number of weekly active users also showed a steady increase, growing from 442 to 945 over the quarter.

Scrabble® GO - New Word Game experienced a relatively stable weekly revenue, hovering around the $50 mark, with a slight peak at $67 in the final week of June. Weekly downloads were inconsistent, peaking at 114 in mid-June before settling at 79 by the end of the quarter. The active user base remained fairly steady, fluctuating between 326 and 388 throughout the quarter.

PJ Masks™: Moonlight Heroes did not generate any revenue during the quarter. However, it saw a gradual increase in weekly downloads, from 24 in early April to 51 by the end of June. The game’s active users also showed a steady rise, moving from 91 in April to 136 by the quarter's end.

My Little Pony Color By Magic had sporadic revenue, with peaks at $18 in late April and $15 in mid-June. The weekly download numbers were low, fluctuating around the teens and twenties, with a slight peak at 34 in early May. Active user numbers remained stable, ranging from 60 to 83 throughout the quarter.

MONOPOLY: The Board Game showed a minimal revenue trend, peaking at $38 in late April. Download figures were low, mostly staying below 20, with the highest at 27 in mid-May. The active user base was also small, peaking at 48 in mid-May and dropping to 20 by early June.

For more detailed insights and trends, visit Sensor Tower.